One Week, No Tech, #1WkNoTech
The Big Idea
We pretended we were going for a week without technology . . . then we tweeted the hell out of it!
We posted obsessively in transmedia about how we were doing a detox from technology for a week and how hard it was.
The absurd discomfort increased steadily throughout the week . . . along with the laughs.
The artistic goal was to pay off the basic joke (posting about not posting) while having a deep discussion about tech-life balance.